Be Kind by MAGIC – Moving Your Clients

Being Kind is your business super-power.

How do you Be Kind in Business? By applying the MAGIC formula:


It applies to:

Your clients
Your team
Your prospects 

Moving Your Clients

If you work with clients, you can significantly enhance your offering to them by thinking about how you move them.

How do you move them educationally, moving them from not knowing something to knowing?

How do you help them to see things from a new perspective, moving them from one viewpoint to another viewpoint?

And how do you engage their feelings, moving them emotionally, providing them with an impetus to take action?

Be a Favourite Teacher

You can serve your clients by moving them from one state of knowledge to another. In other words, you can tell them something they didn’t know that will be useful to them.

Maybe it is something about the law? Perhaps a new software tool, services they may be able to access, or some other resources that may be useful to them.

Nifty Shifty

Magicians always have to be careful about angles. If you watch a trick from the wrong place, sometimes you can see things that you weren’t meant to! Seeing things from the best angle is very important for the magic to work.

Working with clients, helping them to see something from another perspective can be very useful. Can you help them to shift to see things from another point of view? To re-frame things, see them from a distance, take an outsider’s view?

Maybe they have intellectual or emotional doubts that are stopping them progressing?  Sometimes those doubts are based on real barriers, but very often, the obstacles are just imagined or perceived. The doubts are like little gremlins sitting on the shoulders that need punching in the nose. Can you help them to shift their viewpoint, so they can sort out the real from the imagined?

Imagine How You Will Feel When…

What emotions can you engage in your clients?

Can you excite them about potential, about what they can imagine happening, but also about what they can’t yet imagine happening? The excitement can motivate them to begin exploring new territory.

Can you help them to flip nervousness about the future, into excitement about adventure?

Can you get them to reflect on the changes they have seen and the progress they have made so that they feel satisfaction and pride?

Maybe there’s even space for inducing a little fear about the consequences of inaction?

Even if you are a lawyer, accountant or in some other seemingly unemotional occupation, there is still scope to engage the emotions of your clients. Paint an imaginative picture of how someone’s life will be better as a result of your involvement. Let them see the potential for change and feel the related emotions.

Moving is a fundamental characteristic of living things. Make sure that you and your clients are moving.

How can you move your clients today?

Download my free eBook “Be Kind to Yourself” and learn how to:

  • Adapt to new ways of working
  • Harness the power of habits
  • Optimise the use of space in your home
  • Use clothes to boost productivity
  • Focus on what matters
  • Plan for the future amidst uncertainty